EDUCATION:

University of Oregon - Eugene, OR (Fall 2010 - Spring 2014)

BA Product Design & Materials Studies

San Pasqual High School - Escondido, CA (Fall 2006 - Spring 2010)

High School Diploma

WORK EXPERIENCE:

Randall Lamb Associates - La Mesa, CA (Aug. 2017 - present)

Marketing Coordinator

Ferguson Pape Baldwin Architects - San Diego, CA (Jul. 2017 - Aug. 2017)

Interim Marketing Coordinator

Americover Inc - Escondido, CA (Nov. 2015 - May 2017)

Digital Marketing / Graphic Designer

-Create emails and newsletters to go out to specific databases and create calls to action that ultimately drive sales and increase revenue using marketing automation software (Sharpspring).

-Design, code, and develop landing pages for our site, blogs, and microsites - keeping a record of all tracking through analytics.

-Manage all of our corporate social media pages as well as those for our subsidiary assets

-Use my design direction to create company media (flyers, brochures, postcards, point of sale displays, online ads, etc)

-Incorporate a uniform design language and branding strategy to ensure an overall homogenous customer experience

-Ensuring that all of our Specification Sheets, Fire Certificates, and MSDS's are up to date as per our engineering department

- Conduct routine keywords analyses and run continuous campaigns to ensure our SEO/SEM is at maximum potential, while running dynamic CPC ads throughout the year

-Translate landing pages to Spanish to further reach new audiences

-Keep the backend of our website/eccommerce up to date (SearchFit)

-Lead generation and data mining for potential new customer lists

-Run sales, demographic, and other reports out of our CRM software (ACT!) to create brand loyalty and awareness with our current customers

-And of course, being up to date in the latest in marketing and graphic design

-Created ‘swag’ (T-Shirts, lighters, stickers, etc.) for trade shows, mailings, handouts, etc.

ARRK Product Development Group USA - San Diego, CA (Oct. 2014 - July 2015)

Marketing Assistant

-Created graphic design work

-Helped create company media (print and web) & presentations (Powerpoint)

-Performed and logged market & industry analysis

-Performed in-depth market research

-Helped manage social media and evaluated data on a weekly basis (Facebook, Twitter, LinkedIn, Google+)

-Helped improve website performance and ranking through SEO best practices

-Performed SEO and logged data (Google Analytics/Keyword Planner)

American Faucet & Coatings Corporation - Vista, CA (Sept. 2014 - Nov. 2014)

Graphic Design Intern

-Helped out with design work

-Arranged, rendered, and laid out parts for specifications and BOMs

-Used CAD software (Solidworks) to make edits or modifications to existing products

-Performed manual metrology of critical dimensions on key components, parts, and assemblies

Freelance Design Work (2011-present)

-Helped design a phone case for a UO colleague

-Designed a restaurant interior for a business in Baja Mexico

-Designed logo proposals for political campaigns (in Oregon)

-Designed logos for a colleague's LLC in the Portland Area

-Developed logos, avatars, and graphics for a friend's personal training site and configured the back end marketing set-ups

Nordstrom - Escondido, CA (June 2010 - Oct. 2014)

Sales (Men's Suits & Furnishings / At Home)

-Had in-depth training in exceptional customer experience

-Developed in-depth product knowledge of the merchandise carried throughout the entire store, as well as inventory throughout the company, ensuring that the customer always receives the exact product he/she is seeking on time

-Established great customer relations, which have become loyal throughout my years with the organization

-Commission based pay

OTHER QUALIFICATIONS:

Bilingual, fluent

English and Spanish

Dual citizenship (USA/Spain)

Marketing - Google for business

Understand SEO/SEM best practices, Google Analytics & Google Keywords, as well as PPC and CPC campaigns. Google Certifications: Google GAIQ (received May 2017), Google Analytics (received April 2017), Advanced Google Analytics (received April 2017), Ecommerce Analytics: From Data to Decisions (received May 2018)

Marketing - Social Media for business

Understand best practices for marketing on Facebook, LinkedIn, Twitter, Pinterest, & Google +, as well as using the data analytics and campaigns for the several social media platforms, such as the Facebook Business Manager and LinkedIn Sales Navigator. Experience with Hootsuite and Buffer integration for managing multiple social media assets for one organization.

Marketing - Email Automation

Worked with various mailing platforms (specially trained in SharpSpring) to develop email campaigns to send to specific lists which I prepare and upload; Once sent, I gather all metric data to export reports to A/B test which subject lines worked best, which emails had the highest opens & clicks, top performing CTA buttons, etc.

Web Design (HTML/CSS)

HTML/CSS Certified from Codecademy (received in March 2016)

Have experience with eCommerce web design & layout (specifically using Searchfit)

Proficient in using WordPress for web design, layout and basic UI components

Experience with creating, sending, and reporting on mass email campaigns (specifically using Mailchimp, StampReady, & MyNewsletterBuilder)

Microsoft Office Products

Keen on Word, Excel, Outlook, & Powerpoint

Adobe Creative Suite (CS6)

Fluent with InDesign, Illustrator, and Photoshop

Proficient with DreamWeaver

Corel Draw

Proficient in basic illustration

Solidworks CAD

Proficient in prototyping and reverse engineering solid models

Proficient in preparing part drawings for specifications and BOMs

3D StudioMax, Maya

Understand basic modeling and animation

Keyshot Rendering

Proficient in creating final renderings and convincing scenes

Drawing, sketching, & painting

Have had freehand and formal experience since 2006

Experienced in working across most media (pen, pencil, ink, oil, acrylic, etc.)

Formal training in color theory and application

Modeling & Prototyping

Experienced with most designer’s tools

Formal training with most ceramics

Formal training with woodworking and using shop tools

Formal training with modeling and casting with plastics 

Understand the design and manufacturing processes, materials, & technologies currently available

ORGANIZATIONS & SOCIETIES:

Phi Delta Theta - Eugene, OR (Fall 2010 - Spring 2014)

Oregon Alpha Chapter

Risk Manager (2011-2014)

International Order of Demolay - Escondido, CA (2009 - 2012)

Senior Councilor of Agate Chapter from 2009- 2010

Boy Scouts of America - San Diego, CA (2005 - 2009)

Made Eagle Scout rank at age 15

Earned Bronze, Gold, & Silver Palm

DOWNLOAD MY RESUME (PDF)

View David's Resume 2017

DOWNLOAD MY PORTFOLIO (PDF)

View Creative Catalogue 2014