To design what is needed through meticulous thought, expertise, and precision. Design should not be cutting-edge, but everlasting. The use of correct materials, appropriate for the design, should always be chosen with utmost care. The use of materials should always be considered for sustainability, durability, and overall longevity of the given product. Initial design ideations should always consider ways to create a product, system, or idea which execute ultimate lifespan of the product, and have minimal impact at the end of use. A great design differs from a good design in the sense that it communicates a unified design language, is effective in use & function, and is intuitively understood. A successful design is one that unifies aesthetics with an overall experience with use of the given product or service. Extraordinary product design does not only last a lifetime, but paves the way for new ideas to follow here on after.
DESIGN IS IMAGINATION REALIZED.